Peter Taunton, a self-made pioneer in the wellness industry with over thirty years of experience, learned the first critical lesson of entrepreneurship at eight years old selling popcorn in front of his father’s grocery store. “Don’t wait for business to fall in your lap, you’ve got to get out from behind the popcorn stand and ask people if they’d like some” - that fundamental advice passed down from his father would stick with Peter and propel him to become the Ernst and Young Entrepreneur of the year and founder of one of the largest fitness franchises in the world. Over the years Taunton has been featured in several prestigious industry and entrepreneurial magazines such as Forbes, Entrepreneur and Inc.